Adverts in podcasts

There are two types:

  1. Invasive;
    • almost always delivered by somebody from outside of the show;
    • rarely ever relevant;
    • often appears within a pre-prepared section of the show, basically scripted;
    • commonly linked to attempts to track listening, for example “dynamic”.
  2. Curated;
    • almost always delivered by the hosts themselves;
    • often relevant, or at least interesting;
    • mostly worked into the show in an organic manner;
    • highly unusual if linked to any sort of creepy tracking.

I find myself more and more unsubscribing because of the first type, even if I like the show.

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Simon Woods @SimonWoods