Cynicism in the Apple fan community

Listening to James Nestor talk about the importance of breathing well took my mind, again, to my unease at the behaviour of certain parts of the Apple fan community who like to make cynical jokes about the Breathe feature on the Apple Watch.

Maybe we would all feel better if we spent less energy on desperate attempts to look clever in public and more energy on embracing such basic ideas as literally learning to breathe well.

Simon Woods @SimonWoods