@sku\_b Agreed. They could definitely improve the ads, which makes me think even less of the idea of paid plans; they could be the benevolent hosts of a massive social network that, even with the censoring, could still provide a place for people whose posts run afoul of the bland sameness elsewhere. They can be that which Tumblr was best at, a home for creativity along a broad spectrum and not so tightly defined by the technical underpinnings of the host itself.