@adders Yesssss. We need this kind of thing. It makes me think of this:

There is a term from the film industry that I can't quite remember... anti-scheduling or anti-programming or something like that, wherein during the release of huge blockbusters other films are deliberately scheduled that are very much the opposite; independent, subtle, artsy, etc. It comes from the observation that there are a not-insignificant portion of film-goers who are desparate to watch something other than the blockbuster and so they will be more willing than usual to try out the other films.