@mcg Sure. If you have the time and energy, and sometimes even the money is a factor.

For me, it's also a matter of trust. I have memories of news regarding suspicious actors in the world of adblocking — how gross is it to claim to be offering a good service to counter a bad thing and then go ahead and do that same bad thing? — and find it to be exhausting. At least the Big Five are in enough of the media and civil spotlight that you can imagine they would be pressured into making good changes.